The Legendary Goodwill Company Takes Its Website For Bargain Hunters Very Seriously
The Goodwill company takes its website for bargain hunters very seriously. Tuesday marked the launch of GoodwillFinds, a newly incorporated shopping venture that will make approximately 100,000 donated items available for purchase online.
This will expand Goodwill's internet presence, which up until this point had been limited to auction websites like ShopGoodwill.com or individual stores selling donations online via eBay and Amazon. Goodwill is a nonprofit organization that has been operating for 120 years.
According to Matthew Kannes, the recently appointed CEO of the online shopping arm of Goodwill, the company's objective is to have one million items available for purchase on the website within the next few years.
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Iconic Goodwill gets serious with online for thrifters
The website features search tools that allow customers to shop by category. In the not-too-distant future, users will be able to personalize their experience on GoodwillFinds by providing information about previous purchases.
GoodwillFinds is a separate company from Goodwill Industries International Inc., but it will help support the larger organization by contributing to the funding of its community-based programs across the United States.
These programs provide youth with mentorship, as well as professional training and job placement. Additionally, it should lead to an increase in donations while also assisting in the expansion of its customer base.
Customers will still need to travel to one of the 3,300 Goodwill stores located across the United States and Canada in order to drop off their donations — at least for the time being.
This is in contrast to competitors like Thredup and Poshmark, which allow customers to make donations through their respective platforms. However, Kaness stated that as the company grows, eventually Goodwill will provide that service to its customers.
According to a report that was compiled by the research firm GlobalData for the company Thredup, the second-hand clothing business is anticipated to grow by the year 2026 at a rate that is 16 times faster than the growth of the overall retail clothing sector. This is taking place at the same time that rising inflation is encouraging consumers to be more frugal in their spending.
According to Kaness, "our new social enterprise makes it easier for the conscious consumer to shop sustainably online, while also heightening the thrifting experience they've come to love at Goodwill." "Our new social enterprise makes it easier for the conscious consumer to shop sustainably online"
According to the organization, Goodwill's retail sales in 2021 generated more than $5.4 billion in revenue from the donations it received. ShopGoodwill.com, which first went online in 1999 and auctions off a significant portion of its inventory, serves as the model for GoodwillFinds.com.
Goodwill is a very large part of the market for used items, but its efforts have been concentrated on stores. According to Neil Saunders, managing director at GlobalData Retail, online has been an afterthought and done very informally with the regions. That is the heritage of the company.
According to Karness, the employees will determine which item will be designated online based on the donations that customers make to the stores. The employees check each item, but they do not clean it themselves.
They won't sell it if it has a high level of dirtiness or if the quality is poor. After that, the things that have been designated for online will be digitized. Your purchases will be packaged and shipped from either the store itself or from a mini-warehouse that is shared by multiple stores.
Because products sold on GoodwillFinds come from a number of different Goodwill stores, the spokeswoman for the online business said that the shipping options and costs will vary depending on the specific item being purchased.
Customers will be presented with the various shipping options for their items during the checkout process. These options will be determined by the customer's shipping address. She stated that customers are welcome to return items purchased from GoodwillFinds if the item is damaged upon arrival, or if the customer's order contained an item that was inaccurate or incorrect.
The idea behind GoodwillFinds was conceived by a group of Goodwill members from across the country, including Evergreen Goodwill of Northwest Washington, who desired to realize the full potential of the organization. These members came together to form GoodwillFinds.
Because of the centralized online approach, Daryl Campbell, CEO of Evergreen Goodwill of Northwest Washington, anticipates that within the next five years, the revenue for his consortium of 24 stores in his area will more than double from the $24 million that it did in the previous year.
This is in comparison to the previous year's total revenue of $24 million. In addition, he forecasts that within the next few years, he will be able to more than double the proportion of the consortium's sales that come from online transactions.