What Does A Mystery Shopper Do?
What does a mystery shopper do? This is a common question nowadays with the rise of popularity in online shopping. In simple words, a customer who is paid to shop in stores and gather information is known as a mystery shopper.
Mystery shoppers can be thought of as "undercover customers" who are sent into a business to observe, engage with, and report on other customers and staff members.
Most of the time, a third party rather than the shop or business itself hires mystery shoppers.
Shoppers can be pointed in the direction of a wide range of service-based businesses, such as restaurants, banks, apartment buildings, and retail stores.
Independent or third-party vendors hire consumers to shop at stores and write detailed reports about the experience.
The activities of mystery shoppers include shopping, dining out, asking questions, and returning goods.
From the standpoint of the customer experience, mystery shoppers are employed to evaluate a company and its workers from this standpoint.
In addition to gathering and reporting data that includes "normal" observations as a casual observer (often through completing a survey), mystery shoppers may be hired to ask specific questions or act as "difficult" customers.
You can be requested to communicate details on
The number of staff members presents when the mystery shopper arrived (or was on the floor);
If you received a greeting, how long did it take? Who gave it to you, and was it cordial or helpful?
- Name(s) of the employee(s) with whom you spoke or were present.
- The kinds of things displayed to you, the sales pitch made to you, and whether any other items were recommended for you to buy.
- If you received a request to visit the store again or a request to join a mailing list, a credit account, etc.
- How quickly you received service and how good it was.
- Other things that mystery shoppers might need to look out for and record are:
- the establishment's or store's cleanliness.
- personal grooming and appearance (such as if they were properly attired, their uniforms were clean, etc.), as well as whether they followed any store dress codes.
The majority of mystery shoppers are paid per job rather than per hour. For a straightforward assignment, shoppers might make up to $10, $20, $50, or more.
They may not always get paid, but they may receive reimbursement for some of their costs.
Yes, if a purchase is necessary. However, you may often be compensated.
For instance, if you have to dine at a restaurant as part of your job, you might not get paid for your time, but you'll probably get paid back for the meal.
Some stores give you a small amount of money to spend but just ask for a few dollars.
Other places that frequently pay you back for services include hair salons, dry cleaners, and even auto repair shops.
Others may still give you goodies like hotel stays or free admission to theaters and amusement parks.
Do your homework first. Make sure you are aware of any potential requirements.
For instance, if you are timid and dislike conflict, you might find it uncomfortable to argue with a salesperson or pretend to be a "difficult" customer. then submit a request to do so.
It aids, albeit not always. Some businesses favor qualified mystery shoppers. The certification procedure aids potential mystery shoppers in comprehending the standards that must be met. It won't be necessary, but it will help you acquire more "jobs."
The business may also have its own unique certification, which should be given to you for free if it does.
The Mystery Shopping Providers Association gives shoppers two levels of certification for a small fee:
- Online completion is required for Silver certification, and
- Attending one-day workshop results in a Gold certification.
There are a lot of sketchy businesses that charge for certification. Before paying for certification, make sure to do a lot of research on them and find out which businesses will accept their certification.
In most cases, a customer gets their money back and gets to keep the goods or services they paid for. Reviewers of restaurants might get a complimentary lunch but might not get paid for their work.
In order to assess and provide feedback on the caliber of goods, level of customer service, and environment of the establishments to which they are assigned, mystery shoppers adopt the persona of regular consumers. Secret shoppers are another name for mystery shoppers.
Mystery shopping has some downsides as well, such as data that is sometimes biased, not enough data, and employee worry.
The majority of mystery shoppers are paid per job rather than per hour. For a straightforward assignment, shoppers might make up to $10, $20, $50, or more. They may not always get paid, but they may receive reimbursement for some of their costs.
Through mystery shopping, companies can evaluate the caliber of the services they provide and identify their weaknesses and strengths.
If you are aware of both, you can take the proper action to reduce your faults and advance your favorable traits. Customer loyalty and customer satisfaction increase as a result.